It seems that not a day goes by without a new song being released. Many of us miss the days of old, where we looked forward to hearing a new song once a month, and the hype and buzz that came with that. A key problem is that so many people think that because they can make music, since the technology is readily available to them, they are capable of making music that is also of good quality. If you want to take your profession to the next level, you should consider music business degree industry programs, since that is what will teach you not just what to do, but how, why, when, and where to do it as well.
Indeed, perhaps the greatest challenge that musicians of today face, is that they have to find a way to create music that people will want to buy. If you are able to do this, then you will come to the attention of listeners at some point or another. And once you have been able to sell one song, word of mouth will start to take things further, because people become excited about what will be next. The difference is, however, is that you no longer hope for people to hit the record stores for your music, but that they hit the internet and make you go ‘viral’.
Unfortunately, because it is now seemingly so easy to make music, there has been a concerning change in attitudes. That attitude is that, when a new piece of music doesn’t sell, musicians blame not themselves the poor quality, but rather they blame everybody else – their producers, their marketers, their sound engineers. In reality, however, it is because they simply do not excel in their genre, creating something that people actually want to buy.
How to Create Music that Sells
- Be ready to commit for a long time. You have to really work on the creative process as a whole for as long as possible. If you want something to be finished today, but you’re nowhere near finished, you can almost guarantee that it will fail. And remember that this will give you a negative reputation and it is very hard to recover from that.
- Find a producer that has a proven track record of selling music and listen to what they say. If they have sold millions of records and they tell you that yours is just not good enough, then you clearly need to work a little harder and go back to point 1.
- Get a focus group together, something that you will learn during your music business degree. This gives you the opportunity to get people to listen to different sounds and tell you what they think. That then gives you the opportunity to return to point 1 and perfect what you have been working on.
There are challenges in the music industry, but they can be overcome. Go to school and learn about the business if you want to truly be successful.