The first step in creating a logo design is choosing the correct font. Choosing the right font for your brand is crucial, as it makes the whole design look more professional. Ensure that the font is appropriate for the brand because poor typography can ruin a great logo. In addition, using the right font for your logo will help it stand out in the crowd.
Avoiding cliches
If you are designing a logo for your business, avoid using cliches. Avoid the cliches of a jigsaw puzzle or a stylized piece of text. These designs lack creativity and originality. It is important to follow industry standards and not use the same logo design for all businesses. For example, a landscaping firm might use a plant in its logo, while an apparel company might choose a clothes-related image.
Another way to avoid cliches is to stay away from acronyms. Unless you’ve been around for a while, you shouldn’t use an acronym for your business name. Avoid visual cliches in logo design, but don’t be afraid to incorporate them.
Avoiding designs that look very similar to other logos
Avoiding designs that look very similar to other companies’ logos is essential to your company’s success. Copying an existing logo from a competitor will harm your marketing efforts and expose your company to criticism. While it is technically against the law, copying a logo is terrible because it can leave you open to comparison. In addition, many recognizable brands have similar symbols, which can hurt your business.
Avoiding raster images
Creating a logo from a raster image will have many drawbacks. Usually, it’s used for illustrations and other more text- and image-based designs, like company logos. While raster images are great for photo-realistic artwork, you may find it challenging to achieve the visual consistency you’re looking for in a logo. Vector files, on the other hand, can be scaled to any size and are easier to edit and adapt to other mediums. Avoiding raster images when designing a logo will ensure that your logo stays true to its brand identity.
Another issue with raster files is that they have a limited file size. Because of this, you shouldn’t use a raster logo file unless you absolutely must. For example, if your logo will be used as an email signature, you can save a raster version of the file as a PNG. If you’re planning to use a raster logo file, choose a PNG or TIFF file instead. Both formats offer better scalability and are compatible with most software.
Avoiding superfluous elements
Avoiding extra elements in a logo design is crucial for many reasons. For starters, logos with visual effects are difficult to remember, scale down poorly, and are difficult to remember. Avoid adding these elements unless they are necessary to your logo design. When in doubt, use an example. There are plenty of well-structured logos you can refer to. Keeping these tips in mind will help you produce a better logo design.
Avoiding plagiarism
The first step in avoiding plagiarism when designing a logo is to know how to spot the signs of copying. If you’re unsure what to look for, you can check symbol books and try to mentally ‘log’ similar designs. Although these methods are not definitive, they give you a good idea of what others have done. Aside from that, you can also use trademark databases to check for trademark violations, but these tools can be challenging to use and require training.
This practice is not new, but it has become more prevalent thanks to the internet. Plagiarism has become so common that even the most obscure source material is uncovered on social media. Because of this, even subtle edits can fool plagiarism detection software. This means that any new work you create must be defended against claims of plagiarism. Ultimately, plagiarism can hurt your brand’s reputation and hurt your business.