Artwork

Why Is it So Hard to Make it in the Music Industry and How to Overcome the Challenges

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It seems that not a day goes by without a new song being released. Many of us miss the days of old, where we looked forward to hearing a new song once a month, and the hype and buzz that came with that. A key problem is that so many people think that because they can make music, since the technology is readily available to them, they are capable of making music that is also of good quality. If you want to take your profession to the next level, you should consider music business degree industry programs, since that is what will teach you not just what to do, but how, why, when, and where to do it as well.

Indeed, perhaps the greatest challenge that musicians of today face, is that they have to find a way to create music that people will want to buy. If you are able to do this, then you will come to the attention of listeners at some point or another. And once you have been able to sell one song, word of mouth will start to take things further, because people become excited about what will be next. The difference is, however, is that you no longer hope for people to hit the record stores for your music, but that they hit the internet and make you go ‘viral’.

Unfortunately, because it is now seemingly so easy to make music, there has been a concerning change in attitudes. That attitude is that, when a new piece of music doesn’t sell, musicians blame not themselves the poor quality, but rather they blame everybody else – their producers, their marketers, their sound engineers. In reality, however, it is because they simply do not excel in their genre, creating something that people actually want to buy.

How to Create Music that Sells

  1. Be ready to commit for a long time. You have to really work on the creative process as a whole for as long as possible. If you want something to be finished today, but you’re nowhere near finished, you can almost guarantee that it will fail. And remember that this will give you a negative reputation and it is very hard to recover from that.
  2. Find a producer that has a proven track record of selling music and listen to what they say. If they have sold millions of records and they tell you that yours is just not good enough, then you clearly need to work a little harder and go back to point 1.
  3. Get a focus group together, something that you will learn during your music business degree. This gives you the opportunity to get people to listen to different sounds and tell you what they think. That then gives you the opportunity to return to point 1 and perfect what you have been working on.

There are challenges in the music industry, but they can be overcome. Go to school and learn about the business if you want to truly be successful.

Travel

Visit Top LA Tourist Attractions in Style

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If you want to visit Los Angeles, then the best way to really see all the sights is by finding the best limo service Los Angeles (LA) has to offer. Not only does that mean you travel in comfort and style, you will also have a chauffeur at your disposal who knows the area better than anyone else. So what are some of the key things you should go and see?

Los Angeles Lakers

Getting a ticket to see the Lakers is almost impossible. However, your limo company may have some connections! Who knows, you could end up sitting next to Jack Nicholson, who has had season tickets for years.

Grauman’s Chinese Theater

This iconic landmark truly represents everything that LA stands for. You can look at the handprints and footprints of some of the world’s greatest celebrities. This really is not to be missed, particularly if you are a bit of a movie buff.

The Hollywood Sign

If you visit LA and you don’t get your picture taken in front of the Hollywood sign, you will really have missed something. This is the picture that will prove to people that you were truly there. Your limo driver will be all too happy to take the snap for you as well.

The Viper Room

The Viper Room is co-owned by Johnny Depp. It is a unique bar and nightclub, and one that is very difficult to get into. In fact, unless you have connections, which your limo company may have, you won’t get in. There is only space for 250 people, so this is really exclusive. And if you do get in, you will be mingling with some of the greatest celebrities.

The Las Angeles Dodgers

The Dodgers go through ups and downs and, if they aren’t doing very well, you can quite easily get a ticket. Plus, if you love baseball, then going to see the Dodgers is a necessity. You can even have your picture taken at the iconic stadium.

The Warner Brothers Movie Studio Tour

The Warner Brothers studios are really unique. Some of the greatest movies ever made were filmed here. There are tours every day, enabling you to see movies in the making. You can see all the sets and the actors and actresses at work.

There really is no better way to see LA than through a limo service. If you are coming with a group, you could hire a larger limo, or even a type of party bus. Either way, it is an opportunity to travel in comfort, style, and luxury. Most of all, however, it is an opportunity to have a whole lot of fun. LA is a huge city, however, and there are so many things to see and do that it would be almost impossible to do it all in just one visit. Hence, make sure that you plan your trip properly, something that your limo company should be able to help you with. Either way, you will have a great time.

E-Business

Bad Systems Beat Good Ideas Every Time

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There are a number of things that are going wrong in organizations the world over, and that are stopping these organizations from being innovative and thereby moving forward. One of the key issues is that people have given up. However, they haven’t given up because they don’t know how important their system is. Rather, they have given up because they feel like they will always be blamed for a failure and therefore simply don’t want to try again. Having crowdsourcing software made for businesses is important. Explaining how it works to employees is also important. But the most important thing is that the system is used properly.

Once a system is broken, putting solutions in place that do not address that core issue generally only make things worse. A bad system will always beat a good idea, so what does this tell businesses? Essentially, it says that the system needs to change, so that it sets people up for success, rather than failure. You cannot count on people to try again and again, particularly if they are constantly shot down.

How This Applies to Innovation Systems

Let’s make all of this clearer by looking at an innovation system. An innovation system includes a piece of software, the people within the organization, and the decision-makers. Each of these interact with each other with a common goal: to make the organization bigger and better. In an ideal world, the added benefit of this is that everybody feels more engaged, which makes them more productive, which increases profits.

Unfortunately, if a corporate system is dysfunctional at its core, then even the greatest innovative thinkers will hit a brick wall. Nothing sustainable can come from this. Rather, everybody will get frustrated – staff because they aren’t listened to, managers because no good ideas are forthcoming, and the board because the company remains at a standstill.

So how do you get this right? All good businesses know that they cannot thrive without engaged innovation, but if doing it wrong means it has the opposite effect, many won’t even give it the chance. Luckily, there are things that can be done to have a positive outcome.

How to Build a Positive Innovation System

  • The system has to be fit for purpose and easy to use. Senior management should lead by example and embrace contributions.
  • If something goes wrong, the system should be blamed and not an individual or a team.
  • Make one of your first innovative questions about how to fix dysfunctional elements in the organization. Allow this to be anonymous. Repeat this once a year.
  • Make sure that there is full transparency and clarity in terms of how ideas are chosen and implemented.
  • When a new problem is formulated on the innovation platform, define it very clearly so people know exactly what they should think about.

A good corporate innovation system, implemented and used the right way, can propel any business to the next level. It requires a cultural shift, but that is one that has to be made.

E-Business

Cell Phone Etiquette

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Cell phone purchases come with instructions for operation. They don’t come with basic guidelines for etiquette and social curtesy. If you’re showing only your forehead to friends, family and co-workers, read no further. Otherwise, follow these basic rules of curtesy and respect when using your cell phone established by the professional etiquette experts.

Most cell phone use should be common courtesy; but unfortunately that’s not always the case. If you’ve just taken advantage of the awesome deals offered by Groupon coupons and secured a new cell plan from the fabulous options available through T-Mobile, take it one step further and commit to using your cell phone with respect for those around you.

The biggest piece of advice is to truly be in the moment. You know the feeling when you’re trying to have a conversation with someone and their constantly looking over your shoulder at the rest of the crowd? This is the message you’re sending when you stay glued to your cell phone on the company of others. If you must take a call, excuse yourself and step into another room or away from earshot.  Limit this to true emergencies. When dining out or as a guest in someone’s home, the absolute worst place to put your cell phone is on the dining table. Turn it off and leave it in your handbag or pocket. Let those you’re with know they’re your priority. If your peers are on their phones, don’t join in. Your self-control will be contagious. Is there really anything on social media that can’t be missed for a mere hour or two? Think about your priorities and quite possibly your growing addiction.

When in the office, the same rules of cell phone etiquette apply. When heading into a meeting, turn your phone off before entering the room. Take the opportunity the few minutes before the meeting starts and actually engage with your co-workers. Do not look at your phone when a presenter is in the middle of a key presentation. Follow the same courtesies in the office as in public spaces, gathering with your friends and families when you’re on the job. Many companies have instituted cell phone policies for just this reason.

Computer

Reversing a Video with Movavi Video Suite

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Do you have a particular clip or video that you would like to play backwards? It can be quite comedic if you do, or you can even use it to create the effect of ‘turning back time’ so to speak and having it pass in reverse.

While it may seem that reversing a video is difficult, with Movavi Video Suite (https://www.movavi.com/suite/) you won’t even really break a sweat. Seeing as it is a comprehensive video creation software, it has numerous modules that will allow you to record, edit and convert videos.

In this case you’re going to need to go into the editor in Movavi Video Suite to access the features that you want. Once you do so, all you have to then do is:

  1. Click on the ‘Add Media Files’ button and select the video that you want to edit.
  2. Click on the video that is in the ‘Timeline’ to select it.
  3. Find the ‘Clip Properties’ icon (i.e. the cogwheel) right above the ‘Timeline’ and click on it.
  4. In the ‘Tools’ tab that opens up, click the checkbox marked ‘Reverse’ to reverse the video clip.
  5. When you are satisfied, click ‘Export’ to save the video.

As an additional step you may want to remove the audio or replace it with a new audio track – but that is entirely optional. The steps above are really all you need to know to reverse your video using Movavi Video Suite.

Make no mistake although it can play the part of a video reverser, Movavi Video Suite is much more than that. It will provide you with numerous options to record and create videos, including by capturing your screen, recording webcam footage, creating a video slideshow, or digitizing VHS tapes.

Additionally its editing features are nothing to sniff at either, and Movavi Video Suite can cut and join video segments, enhance the video quality, add stylish transitions, include audio tracks, or apply special effects. That’s just a small part of what it can do really, but suffice to say you can easily produce great-looking videos.

Now that you know how to reverse video footage with Movavi Video Suite – why not try it out? It won’t take you long to reverse a clip as an experiment, and you can try to incorporate the effect in the next video that you produce once you’re familiar with it.