Ogilvy On Advertising

Advertisers influence our feelings by methods that contain stereotyping and targeting the audience according to who we are. In June 1836, French newspaper La Presse was the 1st to include things like paid advertising in its pages, enabling it to reduce its cost, extend its readership and boost its profitability and the formula was soon copied by all titles. In media for equity , advertising is not sold, but supplied to start out-up businesses in return for equity If the organization grows and is sold, the media providers get cash for their shares.

Around 1840, Volney B. Palmer established the roots of the modern day advertising agency in Philadelphia. The situation changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded. By 1900 the advertising agency had turn into the focal point of inventive planning, and advertising was firmly established as a profession. The objective of an ad may well be to raise awareness (brand advertising), or to elicit an quick sale (direct response advertising).

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