Willie Baronet, Stan Richards Professor in Creative Advertising and former advertising agency owner, discusses the benefits at TAI. Around 1840, Volney B. Palmer established the roots of the modern day day advertising agency in Philadelphia. The scenario changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded. By 1900 the advertising agency had turn into the focal point of creative organizing, and advertising was firmly established as a profession. The objective of an ad may well be to raise awareness (brand advertising), or to elicit an quick sale (direct response advertising).