How do you promote your music and talent in the entertainment industry? You can use several marketing tools. For example, you can use YouTube, Vimeo, and Bandcamp. Another great option is to hire a publicist or an entertainment agent to help you with the marketing. Regardless of your marketing strategy, be sure to follow these tips. You can boost your music’s exposure and get it heard by your target audience by following these tips.
YouTube
One of the most effective ways to elevate music management and promotion is to send an email to your subscribers. This will jumpstart YouTube’s recommendations algorithm. Another good way to attract subscribers is to include a link in your email signature. Use a simple icon rather than a long URL. Your video’s description should also include the timestamp. This will increase the number of viewers who watch it.
Once your video is posted, create a compelling profile. Make sure you use your keywords consistently. You can include keywords in your channel description and video thumbnail, but don’t “tag stuff” your video! YouTube penalizes this practice. This step is crucial to the success of your video. If you don’t do it correctly, it will not appear in searches. Make sure you have a compelling profile to boost your video’s search rankings.
Vimeo
How to promote music and talent on Vimeo in an entertainment industry context? Vimeo has long been a significant player in the online video industry. But there are some differences between YouTube and Vimeo. The difference lies in the types of content that can be published on each platform. Music video-makers who shoot various visual content should experiment with Vimeo and see how it works. The creative community at Vimeo is highly aware of the unique features of each site. Rather than transfer all their videos from YouTube, they should try different strategies to market their works.
The company started as an internet video outfit owned by Barry Diller. It hosted films that were unsuitable for YouTube. Its annual revenue was less than $40 million, and its owners had ambitious plans to build a subscription service around its relationship with creatives. So they hired studio execs from Hollywood to make the company’s brand and eventually signed distribution deals with Lionsgate, CBS Interactive, and Spike Lee.
Bandcamp
If you’re a musician, you’ve probably heard of Bandcamp. Independent musicians use this service to share their works with the world. Its monthly fee for artists is minimal, making it an ideal option for small-time musicians to promote their music. The company also offers artists the opportunity to earn more money through their music sales than from other primary streaming services. Moreover, Bandcamp also features exclusive releases that can’t be found on mainstream sites.
Another great feature of Bandcamp is that it treats all artists the same. This is especially beneficial to independent artists who have no financial backing. It provides users with a professional-looking page for their fans to engage with them and promote their music and products. Furthermore, BandCamp does not require artists to wait for payments, unlike other digital distributors. Moreover, the quality of the product is excellent.
Publicists
Music publicists help artists and performers gain awareness by working with local media, record labels, and other stakeholders to create publicity campaigns. These publicists also create social media content and media contacts lists. They also write press releases for artists and entertainers and pitch music news to reporters and editors. PR and marketing work together to build a brand in the ideal world. However, this is not always the case.
The prospect of touring is a common reason to hire a music publicist. Press coverage during a tour will help an artist increase their fan base and drive traffic to their shows. Other apropos indicators include landing an opening slot for a significant act or performing in a notable one-off concert. However, if a music artist wants to get the most out of a publicity campaign, they must understand the industry.
Platforms like Spotify
Spotify has added new tools for artists and musicians, including a sponsored recommendation tool that can boost a musician’s exposure. Artists can pay Spotify for the feature, which has a 20 percent click-through rate, and users can choose from millions of songs for just $9.99 per month. The new tool has been controversial, as some call it a form of payola for artists in the streaming industry.
The controversy stems from many artists and record companies that had signed agreements with streaming services before Spotify was founded. The underlying issue is how these companies classify royalty payments. While artists and record companies contend that royalties should be based on unit-based music sales, Spotify has a different approach. While musicians and record labels may argue over what constitutes fair royalties, likely, the two sides will eventually agree on a suitable model.
Apple Music
If you want to promote your talent or music on Apple Music, you should take a few key steps. Apple Music offers ad-free streaming for a subscription fee, and they also provide one of the highest royalty rates of any primary streaming service. Apple also actively seeks exclusive deals with big-name artists. So, once you have an artist account on the streaming service, promote them in your profile.
To get your music and talent on Apple Music, create a promo link and use it to direct fans to your streaming profile. Unfortunately, apple Music doesn’t allow fans to submit songs for playlisting. Still, if you can establish relationships with curators and an active following, you should be able to get your music on the service. Besides, it helps to have a public relations agent or music management company. You should post new content regularly and increase your upload frequency to get many fans.