Newhouse advertising students tackle true-life projects and get hands-on advertising agency expertise. Around 1840, Volney B. Palmer established the roots of the modern day day advertising agency in Philadelphia. The scenario changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded. By 1900 the advertising agency had develop into the focal point of creative preparing, and advertising was firmly established as a profession. The goal of an ad may possibly be to raise awareness (brand advertising), or to elicit an instant sale (direct response advertising).