Texas State University School of Mass Communications and Journalism welcomes you to the Advertising Sequence home web page. About 1840, Volney B. Palmer established the roots of the contemporary day advertising agency in Philadelphia. The circumstance changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded. By 1900 the advertising agency had turn out to be the focal point of inventive preparing, and advertising was firmly established as a profession. The objective of an ad may perhaps be to raise awareness (brand advertising), or to elicit an quick sale (direct response advertising).
In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, permitting it to reduce its cost, extend its readership and improve its profitability and the formula was quickly copied by all titles. In media for equity , advertising is not sold, but provided to start-up organizations in return for equity If the firm grows and is sold, the media firms obtain money for their shares.