A B-Side Film
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During the fall of 2006 XM Radio, the nation’s leading satellite radio service with over seven million subscribers, has joined forces with Before the Music Dies to spread the message of the film to music lovers everywhere. In conjunction with the grassroots B4MD screenings happening across the country, XM broadcast exclusive B4MD programming, including the first-ever “radio premiere” of a full length film. Here are some highlights of this historic event:

XM Broadcast Premiere – November 12!
On Sunday night November 12, the audio version of B4MD premiered in its entirety - followed by an exclusive half-hour interview hosted by XM’s Bob Edwards with the B4MD filmmakers, Andrew Shapter and Joel Rasmussen. The premiere and interview special aired on XM Public Radio (XM 133).

XM 24-Hour B4MD Broadcast – November 19!
At the conclusion of the weeklong grassroots event, XM provided a 24-hour loop of the B4MD audio broadcast and Bob Edwards interview on the XM LIVE channel (XM 200).

XM 24-Hour Re-Broadcast – December 10!
Due to overwhelming subscriber response to their initial radio broadcasts of B4MD, XM once again turned XM Live (XM 200) into a dedicated Before the Music Dies station, airing the audio version of B4MD and the Bob Edwards filmmaker interview for another 24 consecutive hours.

Extended B4MD Clips on Your Favorite XM Channels!
Extended B4MD promos – with audio clips from the film and Bob Edwards interview – appeared throughout the week and continue on fantastic XM music channels like X Country (XM 12), XMU (XM 43) XM Café (XM 45) and Bluesville (XM 74)

XM Presents: Before the Music Dies Limited Grassroots Edition DVD!
To commemorate its historic premiere broadcast of the B4MD audio version, XM is presenting a Limited Grassroots Edition DVD of the film. Featuring fantastic extra features, including the Bob Edwards interview with the filmmakers, the Limited Grassroots Edition DVD will be available through December 31, 2006 only. Click here to own the DVD.

Lee Abrams, XM’s chief creative officer of programming, sums up XM’s involvement best:

“B4MD is an important film for anyone who loves music and we at XM are happy that we can help share this film with our millions of listeners. While this documentary tells a story that may be a shock to many consumers, it speaks directly to the appeal of XM’s service – people who subscribe to XM enjoy a broad universe of music they can’t find anywhere else, and artists, regardless of genre, can reach larger audiences and grow their fan base.�